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Powered Performance
Professional Footballer, Valentin Metgenberg, created the perfect combined Protein Powder for athletes with no side effects and a great taste. We worked closely with Valentin to create an in-depth Go-to-market strategy to launch his brand in Germany.
With a keen focus on brand positioning and Sales, we launched Synt using a combination of social marketing, affiliate marketing, influencers, paid advertising, email marketing and website optimisations. We also created a B2B lead generation campaign targeting sports professionals to create sponsorship deals and gain product feedback.
330%
Sales Increase
240%
Conversion Increase
600%
Instagram Followers
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The Challenge
The supplement market is very saturated with a lot of low-cost products. The core challenge was to build brand awareness and generate sales for a new premium product. Content from influencers, customers and sponsorships would be key to shaping the narrative for the brand.
The Solution
Influencer - We used our database of influencers to find relevant influencers to create content focusing on the key product benefits.
Social Engagement - Our creative team produced engaging, on-brand content to boost the social channels and drive a combination of engagement and growth.
Promotion -Generating sales is a key part of the plan. We created a promotional calendar and utilised a combination of social, paid media, affiliate marketing and email marketing to drive sales through exclusive deals and offers.
Sponsorship - Key opinion leaders are key to assisting our brand narrative. We used our B2B database to source relevant. This helped drive brand awareness, generated engagement from key opinion leaders and led to new sponsorship opportunities.
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Structure & Strategy
"Working with CC has been a highlight of my year. As a small supplements brand founder, I was initially lost in the marketing maze. CC stepped in, bringing structure and strategy to our efforts. The CC team has been incredibly supportive, with clear and responsive communication. Their innovative ideas have significantly boosted our sales and incentives. Our B2B email campaign and engaging social media content have been particularly successful. In summary, my experience with CommerceCentric has been exceptional. I wholeheartedly endorse them for anyone seeking to enhance their marketing efforts and achieve outstanding results."
- Valentin Metenberg, CEO & Founder, Synt
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