Connected to Nature
Air Wick wanted to further develop their affiliate marketing strategy with the help of an outsourced affiliate marketing agency. They needed onboarding with a network and wanted to generate ROAS-positive sales.
60%
Affiliate Revenue
100%
Revenue Increase
The Challenge
Due to the high saturation of the scents market, it was important for us to understand the products USP’s in order to best develop the affiliate strategy and perfrom a full competitor audit to understand the market.
The Solution
We integrated with Tradedoubler Network and launched their affiliate program, contacting and onboarding 100s of affiliates. We worked closely with key affiliates such as The Independent, Latest Deals, and Extreme Bargains. We worked with an influencer affiliate to generate over 56 pieces of content.
Commercially Focused
"CommerceCentric have worked really well with us at Reckitt to help drive our D2C growth plans forward through affiliate marketing. They're commercially focused and bring ideas to the table in a proactive fashion."
- Dylan Yates, Head of Growth, DtC Europe, reckitt