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Powering Up Profits
Machine Mart, a leading UK retailer in tools and machinery, were time poor and running an affiliate program with limited resource and attention. It appeared profitable on paper but was leaking commission on non-incremental sales.
As an affiliate marketing agency, we performed a deep audit, cutting out affiliates not adding value and optimised their program to drive real customer growth while cutting excessive commission costs.
60%
Cost Reduction
40%
Increase of Content Affiliates
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The Challenge
With limited management, Machine Mart’s affiliate program was dominated by low-value partners.
This resulted in:
Commission being paid on sales that would have occurred organically.
A lack of high-quality, relevant affiliates
Inefficient spend, reducing overall profitability.
Machine Mart needed a strategy that prioritised incremental revenue and maximised affiliate performance.
The Solution
Our team executed a structured affiliate optimisation strategy, including:
Deep Affiliate Audit & Cleanup: Identified and removed underperforming affiliates, reducing commission waste.
Strategic Recruitment: Brought in high-intent content partners, trade influencers, and specialist tool reviewers.
Commission Optimisation: Shifted budgets to reward affiliates who drove net-new sales.
Performance-Driven Partnerships: Engaged top affiliates to drive sustainable growth.
With a streamlined, high-performing affiliate network, Machine Mart’s Program became a powerful revenue driver.
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